{"id":268947,"date":"2022-07-14T06:30:03","date_gmt":"2022-07-14T05:30:03","guid":{"rendered":"https:\/\/pre.vibia.com\/vibia-molteni-y-ferruz-studio-sobre-la-esencia-del-buen-diseno\/"},"modified":"2022-09-20T18:53:41","modified_gmt":"2022-09-20T17:53:41","slug":"vibia-molteni-and-ferruz-studio-on-the-essence-of-good-design","status":"publish","type":"post","link":"https:\/\/vibia.com\/en\/vibia-molteni-and-ferruz-studio-on-the-essence-of-good-design\/","title":{"rendered":"Vibia, Molteni and Ferruz Studio on the essence of good design"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#ffffff;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:calc( 1768px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:768px) {.fusion-title.fusion-title-1{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:35;line-height:1.3;\">As part of Barcelona Design Week 2022, Vibia was invited to present <a href=\"https:\/\/www.vibia.com\/en\/int\/lighting-toolkit-plusminus\">Plusminus<\/a> in collaboration with <a href=\"https:\/\/www.molteni.it\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Molteni<\/a> and <a href=\"https:\/\/www.ferruzstudio.com\/en\/homepage\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ferruz Studio<\/a> at the <a href=\"https:\/\/www.molteni.it\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Molteni&amp;C. Dada<\/a> Flagship Store. Ahead of the launch of our collaboration, we were fortunate enough to be able to speak with Marc Ferruz, one of the sons of Carles Ferruz and the Executive Office Manager at <a href=\"https:\/\/www.molteni.it\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Molteni&amp;C. Dada<\/a>, Barcelona.<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>We discussed the collaboration and explored his fresh vision on the future of design, drawing on his wealth of knowledge as a product designer and as someone who grew up in a family firmly rooted in the world of interior design.<\/p>\n<p><a href=\"https:\/\/www.ferruzstudio.com\/en\/homepage\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ferruz Studio<\/a> is a benchmark in the interior design sector and one of the longest-standing architecture and decorating studios in Barcelona. Born over 40 years ago, Ferruz focuses not only on residential architecture and interior design, but on commercial spaces, ephemeral installations, hospitality, offices, and hotels. Offering a collection of furniture under its own brand, the studio also specialises in identifying and marketing Italian design reference brands such as <a href=\"https:\/\/www.molteni.it\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Molteni<\/a>. Celebrated as one of the world\u2019s leading Italian furniture design companies, <a href=\"https:\/\/www.molteni.it\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Molteni<\/a>\u2019s superiority is present not only in its technological advances, but in its elegance, timelessness and quality materials.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img width=\"600\" height=\"900\" alt=\"Vibia The Edit - Play with Rhythm\" title=\"vibia-the-edit-play-with-rhythm-3\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%271200%27%20viewBox%3D%270%200%20800%201200%27%3E%3Crect%20width%3D%27800%27%20height%3D%271200%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.vibia.com\/wp-content\/uploads\/2022\/07\/vibia-the-edit-exploring-good-design-with-molteni-ferruz-1-600x900.jpg\" class=\"lazyload img-responsive wp-image-267304\"\/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-family: gorditamedium;\">Could you please give us a brief introduction to yourself and your career?<\/span><\/p>\n<p>I grew up in a family of interior designers. Our whole world revolved around it. I studied interior &amp; industrial design and designed for di\ufb00erent brands as well as for our own clients. Now I work as a manager of the <a href=\"https:\/\/www.molteni.it\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Molteni&amp;C. Dada<\/a> Flagship Store in Barcelona which opened two days before the pandemic lockdown, a fantastic showroom where all the best Italian design brands are shown in a very special environment.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-family: gorditamedium;\">It seems that <a href=\"https:\/\/www.molteni.it\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Molteni<\/a> shares many of Vibia\u2019s core values: rather than looking for the \u201cwow\u201d factor, we seek essential, timeless design with enduring value. Can you talk to us through your own philosophy?<\/span><\/p>\n<p>The <a href=\"https:\/\/www.molteni.it\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Molteni<\/a> group is one of Italy\u2019s leading international furnishing companies. <a href=\"https:\/\/www.molteni.it\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Molteni<\/a> o\ufb00ers furnishing all over the world. Founded as a company manufacturing systems, <a href=\"https:\/\/www.molteni.it\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Molteni<\/a> now produces a complete o\ufb00er for the home, an important factor for creating those atmospheres that represent the <a href=\"https:\/\/www.molteni.it\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Molteni<\/a> lifestyle.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:768px) {.fusion-title.fusion-title-2{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two big-text\" style=\"margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;\"><h2 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:35;line-height:1.3;\">Past and future, research and tradition. All in the name of quality living.<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-family: gorditamedium;\"><a href=\"https:\/\/www.vibia.com\/en\/int\/lighting-toolkit-plusminus\">Plusminus<\/a> by Vibia and the 505 Up system by <a href=\"https:\/\/www.molteni.it\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Molteni&amp;C<\/a> share the quality of being very versatile and adaptable to di\ufb00erent types of architecture. Can you talk us through the creative decisions behind the installation in terms of composition and use of space?<\/span><\/p>\n<p>The 505 Up, designed by Nicola Gallizia who was in Barcelona a month ago to present it, is tailored to users\u2019 needs. It goes beyond classic bookcase functions, expanding its solutions thanks to the introduction of Display, a new and original protruding cabinet that allows the grid of horizontal and vertical shelves to be moved with maximum compositional and stylistic versatility.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0px;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0px;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 30px;padding-bottom : 60px;margin-bottom : 0px;padding-left : 30px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container center-columns vertical-align-center nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#ffffff;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1838.72px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_5 3_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img width=\"1200\" height=\"800\" alt=\"Vibia The Edit - Play with Rhythm\" title=\"vibia-the-edit-play-with-rhythm-4\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%271529%27%20viewBox%3D%270%200%201200%201529%27%3E%3Crect%20width%3D%271200%27%20height%3D%271529%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.vibia.com\/wp-content\/uploads\/2022\/07\/vibia-the-edit-exploring-good-design-with-molteni-ferruz-2-1200x800.jpg\" class=\"lazyload img-responsive wp-image-267310\"\/><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:60% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 27.599999999999998px;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.2%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-1{width:100% !important;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_5 2_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img width=\"800\" height=\"1200\" alt=\"Vibia The Edit - Play with Rhythm\" title=\"vibia-the-edit-play-with-rhythm-5\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%271510%27%20viewBox%3D%270%200%201200%201510%27%3E%3Crect%20width%3D%271200%27%20height%3D%271510%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.vibia.com\/wp-content\/uploads\/2022\/07\/vibia-the-edit-exploring-good-design-with-molteni-ferruz-3-800x1200.jpg\" class=\"lazyload img-responsive wp-image-267316\"\/><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:40% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 4.8%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 18.400000000000002px;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-2{width:100% !important;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 30px;padding-bottom : 60px;margin-bottom : 0px;padding-left : 30px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#ffffff;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:calc( 1768px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-family: gorditamedium;\"><a href=\"https:\/\/www.vibia.com\/en\/int\/lighting-toolkit-plusminus\">Plusminus<\/a> is a single tool with unlimited potential for transforming our perception of a space. Professionals can conduct light with complete freedom by drawing the belt to any position and connecting multiple luminaires as desired. To what extent do you think this concept of \u201clight without limits\u201d represents the future of lighting design?<\/span><\/p>\n<p><a href=\"https:\/\/www.vibia.com\/en\/int\/lighting-toolkit-plusminus\">Plusminus<\/a> is a groundbreaking new lighting system that gives material body to invisible electric currents, allowing light to be sculpted in whatever shape you desire in whatever space you can imagine. The \ufb01rst time we saw <a href=\"https:\/\/www.vibia.com\/en\/int\/lighting-toolkit-plusminus\">Plusminus<\/a> it was love at \ufb01rst sight, a \u201csculpture\u201d that dances with the \ufb02uidity of a textile ribbon. Our second thought was: it is the perfect match with <a href=\"https:\/\/www.molteni.it\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Molteni&amp;C<\/a>. Systems, the perfect symbiosis. We must do something together. And we just did: the o\ufb03cial presentation in our \ufb02agship store.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0px;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0px;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-3{width:100% !important;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 30px;padding-bottom : 60px;margin-bottom : 0px;padding-left : 30px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container center-columns nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#ffffff;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1838.72px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_5 2_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img width=\"800\" height=\"1200\" alt=\"Vibia The Edit - Play with Rhythm\" title=\"vibia-the-edit-play-with-rhythm-5i\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%271002%27%20viewBox%3D%270%200%201200%201002%27%3E%3Crect%20width%3D%271200%27%20height%3D%271002%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.vibia.com\/wp-content\/uploads\/2022\/07\/vibia-the-edit-exploring-good-design-with-molteni-ferruz-4-800x1200.jpg\" class=\"lazyload img-responsive wp-image-267322\"\/><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:40% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 18.400000000000002px;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 4.8%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-4{width:100% !important;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_5 2_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img width=\"800\" height=\"1200\" alt=\"Vibia The Edit - Play with Rhythm\" title=\"vibia-the-edit-play-with-rhythm-6i\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271560%27%20height%3D%271187%27%20viewBox%3D%270%200%201560%201187%27%3E%3Crect%20width%3D%271560%27%20height%3D%271187%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.vibia.com\/wp-content\/uploads\/2022\/07\/vibia-the-edit-exploring-good-design-with-molteni-ferruz-5-800x1200.jpg\" class=\"lazyload img-responsive wp-image-267329\"\/><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-5{width:40% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 4.8%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 18.400000000000002px;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-5{width:100% !important;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-5{width:100% !important;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 30px;padding-bottom : 60px;margin-bottom : 0px;padding-left : 30px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#ffffff;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:calc( 1768px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-text fusion-text-6\"><p><span style=\"font-family: gorditamedium;\">According to Aristotle, \u201cthe chief forms of beauty are order, symmetry and de\ufb01niteness.\u201d Beyond aesthetics, designers must consider a whole range of criteria, including functionality, harmony, ergonomics, lifestyle, emotion, association and self expression, to name a few. How do you navigate the complexities of design when starting a new project?<\/span><\/p>\n<p>When we start a new project we follow the procedure established in the company, where all possible phases and their parts are taken into account. The starting point is understanding our client needs, their ideas and expectations, as a platform from which to create a project where design, aesthetics, functionality, etc\u2026 are always present. Then we try to enrich the project by contributing with our own experience, but always hand in hand with the client.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\"><p><span style=\"font-family: gorditamedium;\">At Vibia, we recognize interior design as fundamental to the culture of wellbeing. Do you approach interior design from a similarly anthropological point of view? Is \u201cdesign is the language of emotion\u201d?<\/span><\/p>\n<p>Yes, we have a similar base. When we start a new project we take into account harmony, balance, preferences and tastes.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:768px) {.fusion-title.fusion-title-3{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two big-text\" style=\"margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;\"><h2 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:35;line-height:1.3;\">Design is a language of emotion, of course, but also of well-being, of practicality.<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-text fusion-text-8\"><p>For example, a good glass of wine in a perfectly designed space, with the best lighting and in good company are the perfect elements to generate emotion. To touch people.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img width=\"600\" height=\"900\" alt=\"Vibia The Edit - Play with Rhythm\" title=\"vibia-the-edit-play-with-rhythm-7i\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271560%27%20height%3D%271187%27%20viewBox%3D%270%200%201560%201187%27%3E%3Crect%20width%3D%271560%27%20height%3D%271187%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.vibia.com\/wp-content\/uploads\/2022\/07\/vibia-the-edit-exploring-good-design-with-molteni-ferruz-6-600x900.jpg\" class=\"lazyload img-responsive wp-image-267335\"\/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-text fusion-text-9\"><p><span style=\"font-family: gorditamedium;\">Fabrics, furniture, objects\u2026 These play an important role in our perception of space. In what ways can their form, colour, materiality and texture evoke an emotional experience?<\/span><\/p>\n<p>People perceive objects and spaces with sound and touch as well as with vision and smell. We experience sound by feeling vibrations and seeing movement as well as hearing by ear. The more senses we engage, the more strongly we are tied to a moment, an object or a space. As a result, design is evolving to incorporate sensory experience into the places where we live and work. Yes, details matter, but senses do too. This way of seeing and understanding contemporary living is how we see and present the furniture in our \ufb02agship Store in Barcelona as a 360\u00ba experience. We invite you to come in and experience it.<\/p>\n<\/div><div class=\"fusion-text fusion-text-10\"><p><span style=\"font-family: gorditamedium;\">Beyond its functional purpose, light has the ability to enhance the expressive capacity of a space. How do you approach light when designing an interior?<\/span><\/p>\n<p>Lighting is as important as every other element of a design, maybe even the most important. Good lighting changes and transforms a space. We use light and shade to make a room feel comfortable, but also dramatic and atmospheric. We cannot imagine an interior design project without a lighting project.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\"><p><span style=\"font-family: gorditamedium;\">Digital transformation has turned living spaces into interactive or \u201clive\u201d zones with which the user can interact. How do you approach this new phenomenon in your work?<\/span><\/p>\n<p>Connectivity is closely related to technology and has its advantages but also its drawbacks. Without a doubt, it is wonderful when it contributes to our day to day life to make things easier for us, but it must cover needs and not create them in a trivial way. We have adapted to the needs of contemporary living by creating new modular systems such as the new 505 UP, designed for the daytime area and evolving to satisfy new needs and full of functional solutions for our daily life.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\"><img width=\"1200\" height=\"800\" alt=\"Vibia The Edit - Play with Rhythm\" title=\"vibia-the-edit-play-with-rhythm-9i\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271560%27%20height%3D%271055%27%20viewBox%3D%270%200%201560%201055%27%3E%3Crect%20width%3D%271560%27%20height%3D%271055%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.vibia.com\/wp-content\/uploads\/2022\/07\/vibia-the-edit-exploring-good-design-with-molteni-ferruz-7-1200x800.jpg\" class=\"lazyload img-responsive wp-image-267341\"\/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-text fusion-text-12\"><p><span style=\"font-family: gorditamedium;\">How are things changing in the industry? What is your vision for the future of interior design? Is design the key to building a better world?<\/span><\/p>\n<p>The industry is adapting to social, environmental and sustainability needs&#8230; but often it does not take into account that the essence of good design is durability, both aesthetically (until one day it is considered a classic) and in terms of the material and functional durability of the product.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:768px) {.fusion-title.fusion-title-4{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two big-text\" style=\"margin-top:0px;margin-right:0px;margin-bottom:20px;margin-left:0px;\"><h2 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:35;line-height:1.3;\">A good design is one that is designed to last and made with the resources to make it possible.<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-text fusion-text-13\"><p>This vision is confronted with the in\ufb02uence imposed by current markets where cost, consumerism and volatility prevail. The future is evolution and adaptability, but also respect for history and for the craftsmanship of the trade.<\/p>\n<\/div><div class=\"fusion-text fusion-text-14\"><p><span style=\"font-family: gorditamedium;\">And \ufb01nally, if you had no limits (\ufb01nancially or in terms of resources) what would you design?<\/span><\/p>\n<p>Anything that helps people to improve their quality of life, that provides some innovative solution for society in a constructive, sustainable, altruistic and non-capricious way.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-text fusion-text-15\"><p>Credits:<br \/>\n&#8211; Photography: <a href=\"https:\/\/davidquerol.com\" target=\"_blank\" rel=\"noopener noreferrer\">David Querol<\/a><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div style=\"text-align:center;\"><style>.fusion-body .fusion-button.button-1 .fusion-button-text{color:#000000;text-transform:none;}.fusion-body .fusion-button.button-1 i{color:#000000;}.fusion-body .fusion-button.button-1{border-color:#000000;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;background:rgba(160,206,78,0);}.fusion-body .fusion-button.button-1:hover .fusion-button-text,.fusion-body .fusion-button.button-1:hover i,.fusion-body .fusion-button.button-1:focus .fusion-button-text,.fusion-body .fusion-button.button-1:focus i,.fusion-body .fusion-button.button-1:active .fusion-button-text,.fusion-body .fusion-button.button-1:active i{color:#3333333;}.fusion-body .fusion-button.button-1:hover,.fusion-body .fusion-button.button-1:active,.fusion-body .fusion-button.button-1:focus{border-color:#3333333;border-width:1px 1px 1px 1px;background:#ffffff;}<\/style><a class=\"fusion-button button-flat button-medium button-custom button-1 fusion-button-default-span fusion-button-default-type discover-button\" target=\"_self\" href=\"https:\/\/vibia.com\/en\/int\/lighting-toolkit-plusminus\"><span class=\"fusion-button-text\">Discover Plusminus<\/span><\/a><\/div>\n<\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-6{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0px;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0px;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-6{width:100% !important;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-6{width:100% !important;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-top : 0px;margin-top : 0px;padding-right : 30px;padding-bottom : 60px;margin-bottom : 0px;padding-left : 30px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":277279,"featured_media":267028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[105],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vibia, Molteni and Ferruz Studio on the essence of good design | Vibia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vibia.com\/en\/vibia-molteni-and-ferruz-studio-on-the-essence-of-good-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta 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