{"id":217950,"date":"2018-06-04T06:00:24","date_gmt":"2018-06-04T05:00:24","guid":{"rendered":"https:\/\/www.vibia.com\/vibia-lighting-illuminating-shopping\/"},"modified":"2018-07-16T18:06:10","modified_gmt":"2018-07-16T17:06:10","slug":"vibia-lighting-illuminating-shopping","status":"publish","type":"post","link":"https:\/\/vibia.com\/us\/vibia-lighting-illuminating-shopping\/","title":{"rendered":"An Illuminating Retail Experience"},"content":{"rendered":"

Shopping for the perfect purchase often involves more than browsing store merchandise. While products take pride of place, establishing an appealing ambience\u2014and one that\u2019s consistent with a particular brand\u2019s culture\u2014is part of engaging customers. A store\u2019s choice of lighting plays an important role in setting the right mood and creating an immersive retail experience.<\/p>\n

 <\/p>\n

J. CREW<\/strong><\/a><\/p>\n

At J. Crew\u2019s<\/a> flagship Fifth Avenue location in Manhattan, a series of Vibia Wireflow<\/strong><\/a> Volumetric pendants make a striking architectural statement. The oversized Arik Levy<\/a>-designed fixtures trace a three-dimensional outline in black electrical wire, illuminating a path that guides visitors down the center of the store. At once graphic yet transparent, their airy geometry allows the clothing displayed below to remain the focal point.<\/p>\n

 <\/p>\n

\"Vibia<\/p>\n

\"Vibia<\/p>\n

 <\/p>\n

DITA<\/strong><\/a><\/p>\n

In New York City\u2019s Soho neighborhood, Dita<\/a> cultivates a cool, cutting-edge atmosphere to showcase designer sunglasses. The storefront window draws customers in with an artful display case accented by Vibia\u2019s Match pendant<\/strong><\/a>. Crafted of long, slim sticks tipped with LED lights, the customizable fixture by Jordi Vilardell and Meritxell Vidal<\/a> directs one\u2019s gaze downward toward the merchandise like arrows pointing to the prize. Once inside, Levy<\/a>\u2019s Wireflow<\/strong><\/a> Volumetric reinforces Dita<\/a>\u2019s refined, minimalist feel. The pendant\u2019s sleek industrial cables double as sculptural d\u00e9cor, its warm glow brightening the moody space.<\/p>\n

 <\/p>\n

\"Vibia<\/p>\n

\"Vibia<\/p>\n

 <\/p>\n

Fj\u00e4llr\u00e4ven\u00a0<\/strong>EPIC<\/strong><\/a><\/p>\n

At its international flagship store in Soho, the Swedish outdoor apparel brand Fj\u00e4llr\u00e4ven EPIC<\/a> features a space outfitted in rich wood paneling and floors. Hovering strategically over display areas are sleek Skan<\/strong><\/a> hanging lamps by Lievore, Altherr, Molina<\/a>. The LED-powered fixtures cast a broad, bright down light directly on the merchandise, its simple, organic silhouette echoing the store\u2019s earthy sensibility.\u00a0<\/p>\n

\"Vibia<\/p>\n

\"Vibia<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Shopping for the perfect purchase often involves more than browsing store merchandise. While products take pride of place, establishing an appealing ambience\u2014and one that\u2019s consistent with a particular brand\u2019s culture\u2014is part of engaging customers. […]<\/p>\n","protected":false},"author":277283,"featured_media":217906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[367],"tags":[],"acf":[],"yoast_head":"\nAn Illuminating Retail Experience | Vibia<\/title>\n<meta name=\"description\" content=\"Shopping for the perfect purchase often involves more than browsing store merchandise. 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