Home / The Edit Insights New Year’s Resolutions of Vibia’s Team: Key Professional Challenges for 2025 As we step into 2025, the Vibia team is poised to tackle a range of challenges that will influence the company’s success over the coming year. From strengthening collaborations to driving company and professional growth, the team must address various priorities to sustain business momentum. To gain insight, we spoke with members from various departments about their biggest professional challenges, their strategies for overcoming them, and any advice they might offer colleagues in the same position. Several key themes emerged.Contributing to company growth and development Contributing to stable, sustainable company growth and development emerged as a key objective for 2025. The team suggested the need to consolidate the Vibia brand following the launch of the latest general catalogue, embracing upcoming challenges and opportunities with enthusiasm, empathy and commitment. “As Vibia grows in sales and expands departments, our key challenge is staying updated, informing sales teams transparently, and ensuring stable, well-structured market growth. Constant communication & empathy are key to overcoming these challenges.” Aral Sabuncuoglu, Sales Director“My main professional challenge for 2025 is, on the one hand, to continue contributing to the growth and consolidation of Vibia with the launch of the latest general catalogue and new product and company proposals, and on the other hand, to help the team in their growth and professional development so that we can all be drivers of change.” Judith Patiño, Chief Marketing Officer“My main challenge for 2025 will be to continue the growth and expansion of campaigns in a sustainable way, balancing all platforms and maximising optimisation. There is always a point of improvement compared to the previous one, so you should never stop questioning things.” Josep Morales, Performance MarketingAligning professional growth with Vibia’s customer-focused approach Personal and professional growth took center stage, aligned with Vibia’s key strategic pillars: customer experience, customer-centric business, and wellbeing. By investing in knowledge, skills, and innovation, the team reinforces its commitment to staying ahead in a fast-evolving industry while creating a thriving environment for both customers and employees. “The biggest challenge will be to improve speed when responding to clients, especially considering how much we are growing. Transversality will be one of the key points, as well as the application of the results from internal continuous improvement projects. We are all essential pieces working together to form a beautiful lamp. Actively participating and contributing ideas adds value and our willingness to adapt to change will be crucial for the future. ” Antonella Cittanti, Customer Service“Keeping all stakeholders informed at every stage is crucial to delivering excellent service to customers, as it fosters transparency, builds trust, and ensures that expectations are consistently met and exceeded. Knowing the company you work for and the markets you face, is a crucial exercise that will help you adapt, enhance your strengths and try to stay ahead of potential challenges.” Gregori Gómez, CEO Vibia APAC“We must continue moving towards an optimal customer experience through defined transformation and stabilization strategies, guaranteeing the achievement of objectives driven by enthusiasm, commitment and the ambition to be leaders in the sector. My recommendation is to embrace the challenge and intrinsic growth that comes from such a deep transformation.” Alejandro González, Industrial Director“To continue to improve both professionally and personally in the company with enthusiasm and serenity.” Toni Motiño, AssemblerBoosting creativity and innovation as a tool for wellbeing The need for creativity and innovation remains at the forefront of Vibia’s work for 2025. Committed to exploring new ideas and embracing diverse perspectives, the focus will be on creating opportunities for innovation to thrive, helping to deliver better outcomes for customers and contributing to creating beautiful atmospheres that enhance well-being and quality of life. One of the key points highlighted by collaborators was the goal of integrating technology with business priorities, as well as improving cross-company knowledge and understanding of digital tools. “My goal as a lighting designer is to harness light as a transformative tool for well-being. Guided by Vibia’s values of proactivity and collaboration, I aim to create atmospheres that meet human needs, fostering positive energy and E-Wellbeing. The commitment to high quality design and the constant search for innovation will motivate me to continue exploring new ways of lighting responsibly, so that every space becomes a haven of peace and well-being.” Núria Vilchez, Lighting Designer“We are introducing a considerable amount of new collections and some of them are quite complex while some are in a product category that we’ll enter for the first time. Adjusting to focus on direct sales more is an additional challenge for our team.” Miquel Colet, CEO Vibia Inc.“To deliver good quality products for the 2025 Milan Fair and to always go one step further, finding solutions that are top tier, creative and innovative. This means enhancing collaboration with our suppliers, visiting them to help find solutions and working towards stronger partnerships.” Luis Delgado, Product Engineer“Aligning technology with business needs, increasing speed to deliver value, ensuring accessible, quality information and reliable, intuitive and productivity-enhancing systems. Fostering collaboration and digital knowledge throughout the company and taking advantage of the benefits that the latest technological trends such as AI, automation and proactive security can bring to a company like ours.” Alberto Sorroche, Chief Information OfficerAdvancing Vibia’s commitment towards sustainability As we look toward 2025, sustainability remains a core focus at Vibia. By integrating sustainable practices, energy-efficient technologies and innovative design and manufacturing processes, the team aims to create lighting solutions that are both functional and environmentally responsible. “My professional challenge for 2025 is to broaden and deepen my knowledge in Sustainable Development, with the aim of continuing to drive Vibia’s efforts in the commitment to sustainability and to strengthen the capacity to achieve the objectives of this strategic axis of the company. The key is to surround yourself with experts to enhance learning and take advantage of the opportunity to grow and improve. My recommendation is to take the time to define clear goals, trust in your abilities and do not hesitate to ask for support when necessary. ” Talira Pedriel, Industrial Supply Chain SpecialistFostering collaboration and strengthening partnerships Finally, teams across the company emphasised the critical need for enhanced cross-departmental collaboration to address the challenges of the year ahead. By fostering clearer and more open communication—both within the company and with external partners—Vibia seeks to strengthen partnerships and enable more effective teamwork. Many professionals highlighted the value of recognising and leveraging the diverse talents within the organisation. By sharing challenges and solutions as a team, and remaining open to diverse perspectives, Vibia’s workforce will be better equipped to adapt and thrive in the future. Share on Facebook Twitter Linkedin Pinterest Pinterest You may also like... 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