The Orac Experience: The Art of Atmosphere Design

Exposing the different Orac Decor products in a completely unexpected way, the Room Studio creates a sophisticated staging, where six different atmospheres and environments can be found, each one with its own independent personality. Monochromatic rooms with simple, elegant lighting ensure a visual balance, while guaranteeing that the product always takes centre stage.

Upon entering the Orac Experience Center, “The Cave” makes a bold statement. Clad in nude colour, its sound-absorbing acoustic mouldings create a subdued atmosphere, forming a rib-like tunnel that’s visible from the street outside.

“The Exhibition Room” showcases Orac’s most iconic mouldings and cornices in an elegant and sober environment. On one side, three screens offer a unique audiovisual experience.

“The Immersive Room” returns to monochrome, this time in green, highlighting Orac products alongside cutting-edge audiovisual experiences. Suspended from the ceiling by a slim cable, a Vibia pendant enhances the vertical strokes of the moulding that decorates one of the bathrooms. Exploring the effects of translucency, Tempo by Lievore Altherr evolves the classic bistrot globe into a delicate milk-glass oval. Reflected in the mirror, it lends a sense of tranquillity, its nostalgic silhouette projecting a nuanced 360 degree glow.

The work of Stefan Diez, Plusminus creates an atmosphere of informality that matches the general warmth of “Le Club”, a comfortable space designed for VIP events. Reimagining the use of the canopy, it illuminates the central table in relaxed arcs, its graphic presence and matte-black finish contrasting with the soft-beige surroundings.

Multiple spherical luminaries are connected to its distinctive textile belt, which flows in and out of various fasteners from a single electrical connection component, forming a single dynamic installation.

A small patio with natural light pays homage to Barcelona, featuring hydraulic tile flooring with green and terracotta tones. Designed by Ramón Esteve and inspired by the Japanese art of paper folding, Origami offers gentle exterior illumination while doubling up as a striking art installation. Constructed to climb like ivy, light gently radiates out from the edges of each sculptural form, creating a play of shadows across the wall.

Moving up the stairs, you reach the office area, where Orac’s signature colours are subtly integrated into the shelving units, leaving the majority of the walls beige. A pair of Duo ceiling lamps by Ramos & Bassols bring natural warmth to an intimate meeting room.

Crafted in veined oak and matte-lacquered aluminium, their gently curved form mirrors the curved cornices and decorative Orac moulding, their supple wood-finished interiors exuding a soothing, enveloping sensibility.

And finally, a single Mayfair table lamp lends a secluded coffee table a neat and polished look. Pairing sleek aesthetics with advanced technology, Mayfair modernises the iconic 19th-century bouillotte lamp. Designed by Diego Fortunato, its slender profile and glossy copper finish contrast with the textured armchair and intensify the vertical strokes of the adjacent Orac moulding.

Credits:
– Interior Design: The Room Studio
– Photography: Javier Márquez
– Orac

Featured Products:
– Tempo
– Plusminus
– Origami
– Duo
– Mayfair